Revealing his plans for the film, debutant director Rikshhit Matta told The Times of India: "The media reports surrounding the sad death of Jiah Khan, the heartbreak and the subsequent loss moved me. Success in Bollywood is elusive and there are a lot of pitfalls.

"My film is a sincere attempt to expose the underbelly of the film fraternity. One of the characters is similar to Jiah Khan and the ups and down she went through in her career and life."

Producer Shabana Hashmi explained: "We want to bring forth the dark side of the glamour world. Even for our future projects, we want to take up subjects with a message that bring about an awareness in society."



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