Dear Uday Chopra, Happy April Fools' Day. You've Made Your Presence Felt

Uday Chopra, YRF Entertainment boss, might be guilty of less than stellar acting but he certainly can't be accused of living in an ivory tower, as so many who breathe the rarefied air of Bollywood stardom often seem to do.

Uday's tweets are a reminder that his movie performances received mostly negative reviews and that he's spent much of his career in the shadow of older brother Aditya, director of Dilwale Dulhania Le Jayenge. The tweets are also disarmingly honest - few celebrities would survive being savaged by critics and at the box office and live to tell the tale with such self-awareness on a platform so unforgiving as Twitter.

However, Uday - you're nobody's fool. Your acting might be dissed in varied films, from Mohabbatein to Neal 'n' Nikki to the Dhoom series, but make no mistake - your reinvention as the chief of a production house that explores and promotes new and diverse talent and the journey that took you to Cannes last year as producer of the Nicole Kidman film Grace of Monaco has escaped nobody's attention. Grace of Monaco may have been trashed by critics but even so, there you were at Cannes, a stamp of legitimacy on anyone's CV.

If you must use a hashtag, allow us to suggest an alternative - #ProudToBeUday.

In addition to his responsibilities at Yash Raj Films, which he co-manages with his mother and brother, and the subsidiary YRF Entertainment, Uday also founded and owns a company named Yomics which turns YRF movies like Ek Tha Tiger and Hum Tum into comic books...