Mumbai Film Festival 2013: Japan big on Bollywood films!

After 3 Idiots, Don 2, Ek Tha Tiger and Jab Tak Hai Jaan, the number of Bollywood films releasing in Japan is all set to double, says producer Akifumi Sugihara at the Mumbai Film Mart. He also adds that India and Japan together could form a new entertainment market. Excerpts from an interview
Aamir Khan-starrer 3 Idiots not just gave the US$2 billion Indian film industry a “foothold” in Japan but also opened up viewers to a “comparatively traditional” affair like Shahrukh Khan’s Jab Tak Hai Jaan, says Akifumi Sugihara of Japan’s 101-year-old production studio. The number of releases will soon double, he predicts.