Swachh Bharat Mission: Nagarjuna joins Narendra Modi's cleanliness drive

Actor Akkineni Nagarjuna, who was recently nominated one of ambassadors for the Swachh Bharat (Clean India) campaign, Sunday unveiled a website to spread awareness about the programme and encourage people's participation.

He took to the streets in Hyderabad on Sunday to spruce up the Swachh Bharat initiative.

"This is not an act of one time event, it is a translation of my pledge to keep neighbourhood clean, create many more ambassadors and collaborate with like-minded people across the region to expand and sustain the Swachh Bharat movement," Nagarjuna said in a statement.

He advocated the use of litter bins and take time to clean garbage on the streets to keep the surroundings hygienic. His website, www.nag4swachhbharat.org, will also use millions of Nagarjuna's fans on social-networking platforms to create micro level ambassadors and organise Swachh Bharat events.

Nagarjuna, who enjoys 6,18,000 followers on Twitter and 1,079,031 on Facebook, nominated actors such as Sudeep, Allu Arjun and badminton champion Pullela Gopichand among others to participate in the campaign and spread awareness.